Wednesday, April 27. 2016
provide you with the number of visitors (or hits) to your site; it can also provide you with detailed
information about the website traffic. By using a high-quality hit counter, you can gather statistical data on
a web page is activity. This data will enable you to accurately analyze your overall traffic to ensure you're
attracting your targeted traffic, instead of getting random hits. Hit counters are relatively easy to use and
require minimal input from the website owner. Also, most hit counters do not require any installation. With
these benefits, it's no wonder hit counters are widely used on many websites today.
A hit counter (or web counter) is a software program that provides a site owner with the number of hits (or
visitors) received on each page of a website. An active hit counter will count each time a web page is accessed
by a visitor. The number of visitors to a page can be displayed on the page as a digital image or in plain
text. The digital image can be shown in a wide variety of styles, fonts, colors. To make the counter more
efficient, the website owner can periodically reset the program. Resetting the program will allow the site
owner to know exactly which time period is being displayed by the hit count.
Many online companies are offering free hit counter services to their users. Each free offer is different, and
it's important to know that all hit counters do not provide the same services. You must ensure that the hit
counter you use is able to help you achieve your goals. For the best results, choose a hit counter from
trustworthy, prominent companies that provide serious website owners with effective, efficient, and free hit
To choose the right hit counter service, you need to know precisely what you will be using the hit counter for.
Because there are many types of hit counters available, you need to make sure that the design you use will fit
your requirements. There are basic counters that are very simple in design and perform basic actions. Other hit
counters are more complex, and therefore can be harder to use. A basic hit counter may only count the number of
visitors to your site. However, a more advanced hit counter may contain software programs that offer advanced
web analytics, including visitor behavior. The advanced hit counter may also be able to help you determine
which sections of the website are attracting the most traffic which can assist in creating website content in
focusing your marketing efforts. By doing this, you should be able to better accomplish your specific online
After you've decided which type of hit counter you need, and have found the best service to use, all you have
to do is activate the program and start monitoring your site. As you gather the data, you'll be able to plan
strategies to help increase your website traffic. While there are companies that charge for hit counter
service, is best to stick with a reliable, free hit counter service company instead.
Friday, April 15. 2016
When an inventor comes up with a new idea, they have to be certain that they are the only ones that have come up with that particular idea or invention. As such, it is advisable for one to have a patent pending. This is a document that states that one is in the process of making an invention. The inventor then has a year before he or she can get a regular patent. To get a patent pending, one has to get US provisional patent application.
A provisional patent application is what will allow an inventor to say that a certain invention is theirs. It is advisable to get a US provisional patent application if you have a new invention so that the process of filing for a regular patent will be much easier. A provisional patent application will also allow one to sell their idea to buyers and present it to any potential investors as solely their idea.
Getting a provisional patent application is easier and cheaper. The process does not require many steps and if one is a sole inventor or working for a small firm then the whole thing is even easier. In addition to that, there are no formal processes so it is not entirely necessary to have an attorney. This will cost one a less amount of money.
It is beneficial for an inventor to file a provisional patent application. This is because if they have a limited amount of money to work on their invention, they can have the provisional patent application as they work on the invention and then proceed with the regular patent application once they have achieved their intended goal. This saves one from having to spend too much money creating an invention which may not be very rewarding in the end.
A provisional patent application will also come in handy when one has new inventions as they are in the process of creating their first invention. What this means is that, more often than not, when applying for the provisional patent, the invention listed may be specific but then as the creation comes to an end, it will be more improved, better than the first one. The provisional patent application will protect one if this is the case. The risk of losing the invention reduces considerably.
Provisional patent applications can also be gotten when one has already received a regular patent. If one makes improvements to the earlier invention, they can apply for another provisional patent so that they can protect their invention.
When one has a provisional patent, they have to pay a certain amount of money to the Patent Office. However, if they have stopped working on their invention for a while for any particular reasons, they can stop payments and resume them once they start working on their project again.
Although a provisional patent application does not require too much work, it is important to include full details of the invention to prevent obstacles when getting a regular patent later on.
Monday, April 11. 2016
When it comes to protecting your legal rights, it is important to understand that the best barristers and the best joint enterprise barristers can be two very different groups of legal professionals. You need experienced barristers who understand the unique legal challenges that come with a joint enterprise case. All barristers are trained to deal with the most basic of cases, however the process of one person being charged directly for a crime is a far different setup than a case where someone is getting charged for being involved in a crime in a way that is not always obvious at first glance. These cases require special legal training and experience to effectively take on.
Just What Is Joint Enterprise?
Joint enterprise refers to legal cases in the United Kingdom where a person can be found guilty of another person's crime. This isn't just used against random individuals, but the intention is to bring a degree of culpability to individuals who may have stoked the fires of a situation in a way that would eventually result in a worse crime.
These only apply to certain case situations, but an example might be if Person A was involved with a verbal argument with someone else and shoved that individual and that action caused a fight where someone else ended up getting killed, then not only would the person who did the killing get charged with murder, but so could Person A via the doctrine of joint enterprise, even though Person A was merely upset and had no intention of causing serious physical harm to the victim, much less killing them.
Needless to say, there is a lot of controversy when it comes to joint enterprise and whether or not legal prosecution under this practice is just or not. There are even multiple higher court cases reviewing these issues, however right now it is the law of the land which is why finding the best joint enterprise barristers when charged via joint enterprise is so critical.
Get Proper Legal Representation
These types of cases can be complicated, and require a different degree of evidence and level of experience to get through. The best joint enterprise barristers are ones with a lot of experience in these specific cases. Book study doesn't do it - you want legal representation that won't be thrown by the unusual parameters of these types of cases.
When it comes to finding the proper legal representation for joint enterprise cases, you need to make sure you're working with barristers who have experience trying these unique cases and know how to take on the challenges that come in these types of cases. Joint enterprise doesn't play out the same way in the court room as more traditional cases and if you or a loved one finds yourself in one of those cases then it is time to find appropriate legal counsel to help you defend your rights. These cases aren't standard and that's why you need extraordinary legal protection to help see you through.
Friday, April 8. 2016
The conclusion of a criminal trial is not the end of the road. Even after a guilty verdict, many legal options remain open to you. Filing an appeal is virtually a requirement, and many defendants are able to overturn the initial verdict after doing so.
However, to give yourself the best chance of success, you need the right legal representation. Finding experienced and skilled criminal appeals barristers can be difficult. You need to make sure that you hire the right person for the job so that you can get the representation that you need in court.
It is important to understand the difference between hiring a trial attorney and an appeals barrister. The two jobs require different sets of skills, so you should not just assume that your trial attorney will continue to represent you during your appeal. In fact, this is often not recommended for a number of reasons.
For instance, it can be very helpful to get a fresh perspective on your case to see if there are any avenues that you have not yet tried. After going through the entire trial, your attorney will find it hard to be objective. Thinking of a new approach to take can be difficult for someone who has just completed a trial.
In addition, going through an appeal is a lengthy and difficult process, and hiring a fresh pair of eyes can really help. Your attorney may not be ready to take on the appeals process. By working with a new legal team, you can make sure that you get the best representation.
There are also significant differences between a criminal trial and an appeal. An attorney who has a lot of experience in trials may not be as well-versed in the intricacies of an appellate court. You need someone who has filed many successful appeals in the past so that you can take advantage of their expertise.
An appeals attorney may be able to spot some new arguments that could be a lot more effective in helping you overturn the initial verdict. After going through an entire trial, even the most experienced attorney may find it hard to come up with anything new. Hiring someone who can bring a fresh perspective can really improve your odds.
When you are looking for someone to assist you with your appeal, remember that you do not have to wait until the trial is over to start looking. In fact, it can often be a good idea to bring someone in during the trial. This way, they can familiarize themselves with the case as it proceeds.
If you do have to file an appeal, they will be ready to get started immediately, rather than having to spend a lot of time getting up to speed. This can really give you an edge during your appeal.
Finding the right criminal appeals barristers can take some time, so do not leave this task until the last minute. The right legal assistance can really improve your chances of walking away without any penalties.
Monday, March 7. 2016
As an online business, there's always the need to attract more and more people to your website. When the visitors visit your site, it's fairly easy to vend your services to them. Search-Engine-Optimization(SEO) is the procedure that impacts how visible a web page is, in search engines outstanding results.
The results are often known as organic, natural or earned. The higher the ranking in the search engine results, the more recurrently an address will pop up on the list of search results. Subsequently, the website will have more visitors, depending on search engine users. SEO is an advanced procedure that targets a variety of search, which includes: photo search, local, video, academic, news search and very specific vertical-search engine. Here are some key points you should note when optimizing a web page or the website of your business;
SEO channel building is not something that happens in a day or two. You, therefore, have to exhibit high levels of patience. Once you start working on building the channel, tenacity is key. With all the online competitions and the traffic, SEO is becoming more and more competitive and in almost every single vertical conceivable.
Be Creative and Realistic
With all the competition in the online search engine, Gen Z Marketing can help you . You shouldnt try to use some of those very familiar terms. Some of the competitors are big and established, and unless you spend very many years investing, you may never be able to match their very high standards. Instead, be creative and come up with a term that will make you different in your own way the best search is the one that will make you stand out from the crowd.
Use those terms no one is ranking for
One of the best options is to combine some of the common search terms people are looking for. Ranking for a longer search term puts you on the forth front of hosting more visitors. The more visitors you get, the more attractive you website will become. Subsequently, it would be good business for you. Its more efficient than trying to compete with the more established enterprises in ranking first on a website.
If you a local business it would be a better idea to optimize your site while paying more attention to what the locals would be looking for. So generally, it would be wise to maximize the search based on factors like physical location, city, events and the precise location of the business. Since most customers are going to look for someone near them, ensure that you have some clue on your website thatll make you stand out as a local entrepreneur.
Reviews are imperative in the ranking process. Ensure that you get the very genuine reviews from the customers that youve attended to. Real reviews will help you convert skeptics to potential clients. Ensure that you instruct your employees to remind your customers to request the visitors to leave a review after they have accessed the website. Do not offer some kind of compensation for the reviews that customers leave behind.
Marketing content on the online market is not an easy thing. However if you want your enterprise to rise to become an online superpower, then you need to plan and shift some focus from your content to the ease of use and understanding how the SEO works.
Monday, February 15. 2016
Each year, thousands of people become victims of fraudulent criminal acts without knowing. There are many instances of fraud that might not be detected. However, if you are charged with committing a fraudulent act against an unsuspecting victim, its important to hire a fraud barrister. On the other hand, if you are a victim of a fraudulent act, you also need to hire a fraud barrister who can prove that the act actually happened.
Understanding Fraud In A Legal Sense
The term fraud might refer to simple dishonest acts or extreme fraudulent acts on innocent and unsuspecting individuals. Basically, it refers to the deception of an entity or an individual for personal or monetary benefits. Basically, these offenses have some sort of deceitful conduct, false statement and misrepresentation.
The laws on fraud might vary from one state to the other. They can also be civil or criminal in nature. The criminal fraud cases usually show criminal intent from the perpetrator to the unsuspecting individual. These cases might lead to imprisonment or payment of heavy fines depending on the court rulings.
On the other hand, civil fraud cases, refer to situations where there is bad faith. Basically, there are penalties in place to punish the perpetrator and get the victim back to the former position before the fraud was committed. In order for the fraud case to be proven in court, the victim needs to provide evidence of his/her loss after the offense occurred.
Types Of Fraud Cases
You will need to hire a fraud attorney if you are a perpetrator or a victim on any of the following different types of fraud cases.
This is where an individual files for bankruptcy rather than settle his/her debts to aggrieved parties. If this happens, the creditors need to provide proof that the individual is not actually bankrupt but he/she is doing so to avoid settling the debts in hand.
This is one of the most common types of fraud cases. Commonly referred to as tax evasion, tax fraud refers to when individuals or entities fail to report all their earnings in order to avoid paying heavy taxes for their financial profits. For tax fraud to be proven, evidence of the unreported financial gains needs to be provided.
Yet another common type of fraudulent offense, identity theft has affected numerous people over the years. Criminals or people with malicious intent usually assume the identity of another individual, living or dead, in order to engage in fraudulent acts. As part of that, they might acquire credit cards, financial accounts or anything else that allows them financial gain.
Since insurance companies are bound to restore an individual or entity back to its former glory after a catastrophic but insured event, there are lots of people who are seeking to make money out of it. For instance, there are cases where people burn down their houses or businesses just to get money out of it.
Hiring a fraud attorney for any of these cases will definitely go a long way.
Thursday, January 14. 2016
A lot of people are searching for means of how to earn more online you might stay at home and want to generate income on thier spare time. Some people need to supplement their wages. Unpleasant as it may be, looking for money making business opportunities is not always easy and it is really important to look for something that can actually make you money and is not so difficult to learn that you never even get started in the first place.
There are several ways of the best way to generate profits fast such as Surveys, Tutoring, Telemarketer firms, Blogging, Writing, Translation and Transcribing and Paid To Click or PTC Advertising Model.
There are numerous firms that offer money for folks to carry out surveys, this typically involves you registering with all the company thereafter answer many questionswith regards to their services and products. The surveys may last for some minutes and can be done daily.
If you are able to handle a lot of surveys that is an option to assist in making more cash.
With regards to Tutoring, it is an option particularly if you have a certain high level skill. You can find students who require tutoring, all you need is a laptop along with a high-speed net connection, if you get jobs that are great for your level of expertise, then you can follow this business model.
There are a some companies which hire representatives to work through remote locations whether it is their residence or any other place. If you'd like to become a customer satisfaction representative or agent, you'll be able to schedule yourself for several sessions per week, earning some cash after a few days or months based on the companies payment structure.
With the rise of affiliate marketing and sharing of information online , blogging is now a viable option especially if you place advertising on your blog, you are able to build a merchant account with free blogging sites thereafter and advertise other services from major companies if the services or products is accepted then you can earn commission.
When you have a passion with writing content also known as articles, then content writing may be the ideal solution for you personally, you can register with major content or article writing companies that pay for your work or what is known as Gigs. Some companies pay quite a good sum for each article although some pay only $5 depending on the site. You'll be able to register with several sites and earn some additional cash this way.
Using your knowledge of your global market, you'll find companies which will pay out for your vocabulary skills. Here it is possible to translate texts and voice texts on the desired language and earn some cash per gig.
Paid to Click or PTC advertising is one of the latest, simplest ways of generating fantastic income online. It becomes an online business model whereby online traffic is utilized and promoted for people who want to make money by clicking on Ads whwereby the viewer gets the payment assigned after viewing the ads. Paid to Click or PTC should, however, not be confused with Pay Per Click Advertising.
Most PTC websites even give commission when its members sign in new members, this is known as an affiliate program. To make money from PTC Websites, all you have to do is register and that is usually always free and when you are done, you could start making profits immediately. You will get the payment through PayPal, Payza or Solid Trust Pay depending on the site.
PTC websites are usually free and are really super easy to participate in. All you have to do is register each of the websites available, click numerous ads as you can begins to make some decent money online.
Tuesday, January 12. 2016
Criminal defence barristers defend individuals who are charged with different types of crimes. In most cases, the public might resent criminal defence attorneys, especially if they win the cases against their clients. However, these attorneys play an important role in any legal justice system. Every individual has the right to a fair trial and thats why the defence barrister makes it his/her responsibility to see this through. Here are some of the top qualities to expect from the best criminal defence barristers.
Just like all other types of attorneys, a criminal defence attorney must practice law at the highest level of integrity. The barrister must always be honest with the client and update him/her regularly regarding the progress of the case as well as the likely outcomes. That's why it's important for the barrister to remain objective at all times. In the event that he/she lies to the clients just to make them feel good, it can be catastrophic when the outcome is completely opposite of whats expected.
No barrister would be able to competently defend his/her client without having exceptional research skills. A good criminal defence barrister should be able to research on precedents and other cases that are similar to the current one. He/she should also conduct research on the current case to find out if there are any circumstances the police might have overlooked.
Exceptional Negotiating Skills
Court statistics reveal that numerous cases are usually settled out of court. Criminal defence lawyers and prosecutors usually negotiate plea bargains before taking the result to the judge for approval. Therefore, regardless of whether the client is guilty or not, a good criminal defence attorney should put his/her exceptional negotiation skills to use to find an acceptable plea bargain for the client.
All court proceedings are very formal and the criminal defence attorney should comply to all the rules. There is a certain level of demeanour that might be unspoken but expected from all participants in the courtroom. Of course, every now and then the defence attorney might resort to theatrics in order to win the case for the client but he/she must never disrespect the court authority and anyone else present.
Most criminal cases are usually stretched for long periods of time. During that period, the attorney should exploit all avenues possible to try and reduce the criminal charges or mitigate them altogether. This requires a lot of perseverance from all the participants in the court. Keep in mind that the prosecution is always in a rush to convict the defendant. Thats why a good criminal defence attorney should persevere through everything by exploiting the necessary loopholes for the defendant.
Excellent Communication Skills
In most cases, the defendant might not have a clue regarding the legal jargon. Thats why it's important for the criminal defence barrister to be an excellent communicator. He/she should explain everything to the client in a language he/she can understand to make everything less complicated. These communication skills also boil down to the writing skills which should be at par when the attorney is writing briefs and other legal documents.
Do you want your webinars to be more liked by your target audience? Do you want to reach more people aside from your audience? Then use webinar tools to improve your user engagement.
Webinars are web based seminar that allows you to use the web as a tool to can hundreds if not thousands of people all at once. Even if your audiences are in different parts of the country, or the world, you can to get them all together participating in your live broadcast without the hassle of having them attend a specific geographical venue. Through webinars, your venue is the internet.
To make things more interesting and more appealing to your audience, and of course, to ensure that they better understand your message or product, use various webinar tools to get more engagement with your attendees.
Here are some tips for keeping your audience engaged during webinars:
. Go around the table for a fast pass.
This is advantageous if you have a smaller audience. You can have them write their views on whiteboards or big sheets of paper. If you have a bigger audience, have them type their thoughts or answers on the chat box. This triggers conversation between participants, especially since they are seeing what others are writing or typing. This can also be a starting point for a discussion of a certain topic you are discussing.
This can also be your gauge on how interesting a topic may be. More views can show that the particular subject is more appealing than others. And the next time around, you can allot more time for that topic or you can expound on the theme with a more structured approach based on what you have experienced in your webinar.
. Split your topics into segments.
Allot just 10 - 15 minutes for each topic or theme you are presenting. Don't extend too much because the attention of your audience may wane. Don't forget that this is a webinar, something that is supposed to be fascinating, not a classroom lecture.
Insert activities or discussions related to the topic before moving on to the next one. This allows the participant to value your message. These short activities and discussion may also spark additional points you can use in your next webinar.
Activities may be as simple as stretching or standing up while asking what they thought about the topic you just presented.
Encourage your participants to actively use the chat box to present their opinions about the topic. You can also use graphic organizers (should be accessible with your webinar program as a feature) for easier note taking for your participants.
Use images such as flowcharts, drawings or photos.
This is especially useful for visual learners. It also makes the discussion more stimulating. Your participants will be able to remember more about the topic if you associate it with something they can visualize.
Use stories, metaphors and analogies.
Inserting anecdotes and metaphors engage your participants more since they gain more understanding about the topic. Just make sure your analogies match your discussion or else your participants may go astray and lose interest.
Use polls or mini surveys.
This is one way to engage your audience in participating and voicing out what they think about the topic being discussed. This is also a quick and easy voting tool in case you want to know which of your participants prefer 1 or 2, depending on your topic.
Allow your participants to tell you what best they learned or what they can take away from the discussion or meeting. You can use an interactive survey or the webinar chat box to do this. This will allow you to understand if you connected well with your participants. This will also help your participants to remember better and eventually use what they have just learned from your webinar.
Allow them to give feedback.
Create a feedback section, similar to using polls but more free flowing. This will allow you to have an improved webinar the next time you set one up.
For more examples of webinar tools designed specifically to improve engagement, we recommend that you check out this video of a webinar jam studio review - 5 disruptive webinar innovations.
But most of all, speak up, deliver well, listen and answer audience questions, that way your webinar will come across as an interactive discussion rather than just a dry lecture.
Friday, January 8. 2016
If youre new to SEO (Search Engine Optimization) dont worry - youre reading the right article if you need to rank your Chile website in Google.cl. Here are some suggestions that most Chilean SEOs and web designers are clueless about. For starters, always use SEO-friendly URLs for your websites (these are long tail URLs that include your keyword phrases). Once done, your website will show up in a higher position in the Google Chile search results. Bear in mind that hyphens in URLs are treated as spaces, but underscores arent, so for search engine ranking purposes it is better to use hyphens in URLs and file names.
You also want to be sure to go through the site content and replace old tags and keywords phrases if you are updating your site. Each page needs a manual review of the targeted keyword phrases, H1-H3 header content and alt image descriptions. Nearly all Chilean websites I have reviewed have not be set up correctly. To make your website more crawl-able and index-able by robots for search engines, you need complete XML site map. If you arent using Wordpress where you can quickly install an XML plugin (which you should be), you can find free site map generating tools online. These simple and quick changes will make your site more search engine friendly and potentially increase your site rankings in the search engines.
When designing and optimizing a site for Chile SEO Google purposes, remember that most websites rely on template coding nowadays like CSS to set the design standards of the site. To optimize a page's effect on search engine ranking, keep CSS coding in a separate file. Preferably a style.css file. This doesnt just allow multiple pages to reference the master CSS document, but search engines like Google.cl will index the site content faster when they do not include CSS data.
To briefly summarize, there is quite a lot to learn about onsite and offsite SEO. An XML site map plugin for Wordpress sites can help search engines find everything on your site and quickly index it when you use the Google Webmaster tools. Additionally, if your site is difficult to navigate, not responsive or mobile-friendly, or is very large, you might consider creating multiple XML site maps. To optimize ranking in Chile search engines, never remove or retire a page without a 301 redirect. The last thing you want on your site is a 404 error because it could cause a Google penalty and it also will make a visitor bounce from your page. A 301 redirect tells the search engine the new site link and transfers the visitor directly to that page. It is a great way to maintain link juice (power and authority).
Basically, to learn how to do SEO in Chile, the best place you can go is to forums and read advice and problems from other SEOrs who have built their online businesses. In Chile, the market place is wide open because of the high quantity of poorly designed sites and low competition for keyword phrases. The challenge is converting visitors into buyers and dealing with extremely price sensitive populations. Services currently seem to sell better than products online because people in Chile want to touch and negotiate product prices, but less so with services. At any rate, this article will give you some ideas about online marketing and SEO in Chile.
Friday, January 1. 2016
Commercial law is one of the most rewarding genres in law. This is partly because commercial solicitors need strong intellectual capabilities to be able to deal with the many legal requirements in the field. Whether running a small business (with the potential of growing into a bigger company) or running an already established firm in the commercial sector, it would be advisable to look for a good attorney to represent you whenever needed. Although some people only hire a lawyer when the need arises, finding an excellent attorney you can retain is always recommended.
Finding some of the best commercial solicitors in the industry can however prove a daunting task. This isn't because there arent any, but because most of them are already booked by several organizations and firms thus making availability an issue. Nonetheless, with proper research and resilience, you should be able to find a good lawyer to use. All you need to do is start window-shopping and interview at least 5 lawyers before making up your mind. Some of the factors, skills, and attributes you ought to look out for when hiring an attorney are discussed below.
1. Entrepreneurial instinct: You not only need an attorney capable of representing you well in a court of law and any other legal proceedings but also need someone with a keen entrepreneurial instinct. Although lawyers are trained to battle it out with other lawyers and defend their clients, commercial solicitors can also be key financial and investment advisors. This means the attorney will be able to look out for ways to help you better your business operations without attracting lawsuits.
2. Resilience, energy and stamina: The best attorney you can ever get is one who sacrifices his/her needs and comfort to ensure you are well represented. Although a good lawyer will work as intended, the best attorney will work for long hours to meet a client's deadlines, as well as make sure everything is as it should be. Many lawyers are too tied to their jobs, such that they never find the time or energy to participate in out-of-line activities just to be proactive. Nonetheless, some of the best attorneys deal with stressing cases in a more productive way, thus never lose the stamina and resilience needed to win a case.
3. Adaptability and commitment: One of the universal truths about law is that most things never go as planned. Nonetheless, a good lawyer should be able to adapt to unexpected events in a proactive and calm manner. It is by being adaptive that one will be able to cope with uncertainties and emerge a winner. Commitment is a virtue in commercial law. Some of the biggest deals require commitment and patience to land, which is why every business owner needs someone they can trust.
4. Communication skills: Always go for an attorney with excellent oral and written communication skills. Eloquence is needed wherever law needs and has to be followed. As long as the lawyer can pass critical information in good time, he/she could save your company from lawsuits in the long run.
Although experience does matter a lot in law, it would be wise to find a trustworthy attorney to hire. If all the professional qualifications check out okay, be keen to look out for the above-discussed attributes before making the final decision.
Thursday, December 31. 2015
Notwithstanding the coming of the digital age, any reputable company would understand the significance of using a name badge.
Though they may be small, name badges offer an identity that allows a company to put its best foot forward. Whether within the office premises or at a corporate event, their use provides a sense of professionalism. It not only identifies the wearer but these small tags can help foster corporate identity.
Branding is an effective marketing strategy that can offer significant success to a business. This involves the placement of the company name, logo, and tagline in various forms of collateral materials. Name badges are a prime example of brand collateral.
At corporate events, the use of a well-made name badge adds a personal touch that clients coming to a booth would readily appreciate. As they see the name of the company representative displayed, clients would feel immediately comfortable. As a result, the agent is able to establish an instant bond with nearly every client they come into contact with.
A name badge with a unique design can also be a conversation piece. A customer who would initially be hesitant to talk with an agent, may find the tag so amusing that they could not resist asking about it. Thus, making it an effective ice breaker.
Within the office, their use can help foster camaraderie among employees. Quite often, big companies employ thousands of people working in different departments. As a result, not many know each other by name only by face when they walk along the office halls. By using badges, employees can properly address one another by name during work and even on their break.
Security is another important reason for wearing a badge at work. This is particularly significant at service oriented establishments like a hotel or a restaurant. The continuous flow of people inside and out of places like these can be confusing. Tags make it easier for customers to identify authorized employees of the establishment. At the same time, it prevents outsiders from loitering in the back office.
Even outside the office, name badges can serve as a passive marketing technique to expanding a companyâs branding efforts. As more and more people see it often, it builds brand awareness and recall that potential customers would readily associate with.
When designing badges for corporate events, or even just for the office, always bear in mind all the great opportunities the simple name tag can provide.
Tuesday, December 29. 2015
If you’re a small business owner, the chances are you don’t think Cloud Accounting is important to you because after all you’re small, don’t have much money or manpower. But this is exactly the reason you need cloud accounting such as Xero, it is particularly beneficial to the small business where every cent counts and there aren’t a lot of employees to deal with accounts.
Cloud accounting is a time saver, manpower saver and money saver and helps you concentrate on expanding your business. As your business grows Xero is there to keep your accounts running smoothly. Whether you have only one user or multiple users, Xero allows you unlimited user access at no additional cost. That means there’s no need to buy licenses for every user – you’re already saving money.
Cloud accounting software isn’t a complicated system as it may sound. Simply put cloud accounting is online accounting. Like online training and other forms of online computing, cloud accounting helps your business work faster and smarter.
Cloud accounting software is a good investment and there’s no need to fork out an exhorbitent amount of money to buy the software, a small monthly fee does away with costly licenses.
Xero accounting has more than 600,000 happy clients around the world, giving you a better overview of your company’s finances and improving how your team collaborates.
Perhaps one of the greatest draw-cards of this software is that it’s so easy to use. For small businesses in particular, there’s usually one person performing a number of functions. Time to train employees etc. is limited, so having an easy to use system is a good investment.
Other cloud accounting systems can be tedious to use, taking up a lot of time and effort, without adding too much value to your company. With Xero you can save your company time, money and resources which can be allocated elsewhere.
So what is cloud accounting? The cloud is a platform to make data accessible online, no matter the time of day or where you are. You can use any device, even your mobile phone to access your information which is remotely stored on Xero’s server. That means your hard drive is no longer your central hub, protecting you from those costly and inconvenient crashes.
Xero accounting does away with many of the problems associated with traditional accounting software where the information is usually not up to date, sometimes the software isn’t either, you don’t have to worry about this with Xero where updates are done automatically and your banking details are updated daily.
Another concern is that other cloud accounting software usually only works on one computer. Sometimes information is stored on a USB drive, this is not safe and reliable. The safety of your information with Xero is of the utmost importance. Xero has heavily invested in security, and it’s even more secure than your internet banking.
NBC are leading accountants in Brisbane, having switched their clients to Xero back in 2009 and never looking back. They are now one of the leading Xero Gold partners in Brisbane.
Friday, December 25. 2015
In case you are seeking an SEO professional and have SEO on your own mind, it is important to make sure that you get the very first time, the correct solution. Like every service enquiry, you should a) communicate clearly what you need and b) ensure that you understand what services are being offered, and what the anticipated results are going to be for the cost. In short you must make sure that both parties possess exactly the same expectations. "Website top of Google" is a vague comment to be made by either yourself or your provider. "To rank on the very first page of the Google search results for [phrase X]" is much better: it's very clear and may form a great goal for the SEO work going to be undertaken. But you must be cautious here too: if your prospective SEO professional starts making guarantees about Google rankings, then that's not good. Google itself says that no one can guarantee positions in the Google search results. Identifying the keywords for which you would like your site to rank in the Google search results is important and both parties should agree this list. It is simpler to get a site rank well on Google for more unique, targeted phrases (e.g. "seo sunshine coast") than more generic phrases (such as "SEO"). In addition to this there are several technical aspects about your website that make your site more "friendly" to Google, and easier for your SEO provider to optimise. These are matters that should be discussed and understood prior to getting started with the search engine optimisation of your web site. Here's what I suggest you contemplate and discuss with prospective SEO suppliers, during those crucial discussion periods.
The way you can help your SEO company: Are aware of what the phrases you need to rank highly on Google for are? Or do you need your SEO professional to find this out for you? Your Search Engine Optimization professional will have a number of specialised tools available which enable her or him to research what keyphrases your target market really uses on search engines to find your services and merchandises. These phrases often differ from those you might intuitively think of, because you are thinking from your own view as the seller, you naturally use language and jargon associated with your own industry, and in general it can be problematic that you really put yourself in the shoes of your prospective customer. Nonetheless your SEO professional will welcome your ideas on what keyphrases to begin with, and will be able to research and develop a pool of keywords for which you need your site to rank well on Google. Also look at the competition and see what keyphrases they use, or are found to be ranking well on Google for, and create a list. Supply your Search Engine Optimization provider with these lists and concepts. Describe your intended market to your SEO Professional. Who/what are they (demographics) and where are they (geographical targeting)? This may decide the terminology, grammar and phrases etc to be utilized in your website along with the correct phrases to be contained in the SEO (e.g. "optimised" in UK, Vs "optimized" in US). When he/she comes to formally telling Google where to target your website it will likewise help your SEO professional. Let your Search Engine Optimization professional see your site's Content Management System (CMS - the place that you login to, to handle your site) so an appraisal can be made regarding how Search Engine Optimization (or Google) friendly your website is. Then this is best identified and occasionally a rebuild of the website might be recommended at this time if some vital SEO condition isn't possible with your present CMS. Where is your site hosted, and who by? The actual place of the servers upon which your web site is hosted can be determined by Google and used to target your website in the country-specific search results (i.e. "pages from [state]"). There are numerous other variables that lead to this, but it's tips that is very important that you need to give to your Search Engine Optimization professional. It's also significant to ensure that your site is not hosted in a "bad neighbourhood". This may be with a webhosting provider or on servers that also hosts inferior quality, or dodgy websites for example junk sites, or link farms. Being associated with these sorts of website could be damaging to your success on Google. What domain names point to your site? Do you've merely the one, or are there several domain names pointed to your website? The direction of these isn't done right then and also if there are several domain names for your website Google may impose a punishment against one or more of the domain names. This is because Google of course doesn't desire to be displaying multiple copies of the same web site or web pages in the search results (called duplicate content). Have any Search Engine Optimisation (SEO) actions been undertaken in your site previously? Significantly have any of those "submit your site to a lot of search engines for affordable/free" - Sort of things been done for your web site by you or anyone else? These are frowned upon by Google and if penalties have been levied or the site held back on Google because of them, then that makes your SEO Professional's job much more difficult, and results more challenging to realize.
What you should request of your SEO provider: You'll want to make sure that you employ an ethical SEO Professional who'll undertake just appropriate and above board Search Engine Optimization work on your website. Unethical or awful Search Engine Optimization work, where efforts are made to unnaturally or falsely boost the success of your site on the Google search results are absolutely frowned upon by Google leading to penalties, or worst-case-scenario, being prohibited from Google. This really is very difficult to recover from and in worst cases the domain name needs to be left. These practices include creating other content for Google just, and not humans, participating in link farms, cloaking domain names, making text on your web pages visible to Google simply and buying link. As with suppliers of any service you should ask your SEO provider that is potential for references. Check them and search for Search Engine Optimization reviews on their site, and actually call these customers and verify the accomplishment of the work your potential provider has done. Request your provider for a record of activities they'll undertake as portion of the Search Engine Optimization of your site and check that no unethical actions are included. If in doubt ask me. Then that is desired as well, if they subscribe to a Search Engine Optimization code of ethics of some kind. Conversation before undertaking SEO work along these lines involving your SEO Professional and also you can really help to ensure the achievement of agreed goals, and also the smooth running of your SEO programme. Regular progress updates, or questions from your Search Engine Optimization supplier contribute to your comprehension of the work realized and is precious, as is your considered reply to questions and feedback when requested. An effective Search Engine Optimization option is one where the client as well as the Search Engine Optimization provider work together.
To read more, please visit: RochesterSEO.org
Tuesday, December 22. 2015
Most people already know what SEO is and what it can do for a business. The problem is that many do not know how to start or what to include in their SEO campaign. Indeed, developing an effective SEO strategy can be overwhelming and confusing. To help you get started, here are some steps to kick start your campaign and improve your search visibility.
1. Understand your target audience.
As they often say in the marketing world, think like the consumer. When it comes to SEO, its important to understand how your target market uses search engines. By using third party tools, you can determine the keywords often used by your online visitors to reach your site. Similarly, try to determine what keywords your competitors are ranking for. Its also important to categorize your keywords. Basically, this means having an actionable plan for optimizing your content both for informational keywords and buyer keywords.
2. Use videos on your website.
Over the past couple of years, videos have seen an enormous growth in terms of the amount of views they receive. As of November 2015, Facebook videos receive 8 billion hits daily. Whats great about videos is that they effectively capture the interest of your customers. Unlike plain text, you can deliver your message in an entertaining and concise manner by using videos. Its also a good move to upload videos on all your web properties to maximize exposure.
3. Optimize site structure and on-page SEO.
Yes, search engines have gotten so much smarter over the past few years. But you should still give them a little help to ensure they understand what your site is all about. You can do this by improving your on-page SEO and site structure. Your site must have good navigation and quick load times. Internal linking is one of the most underrated SEO strategies and this is why it is important to find the ideal SEO West Midlands firm to give your site a boost. Be sure there are no broken links in your site. Using the silo structure also helps immensely. And as always, dont stuff your content with keywords in order to avoid algorithmic penalties.
4. Build high quality links.
Links will always be one of the primary ranking factors. This very fact is the reason why many webmasters tend to neglect on-page SEO and focus on off-page optimization techniques. When it comes to building links, remember that quality trumps quantity any day of the week. Dont blast your site with thousands of links. Its way better to point a handful of high quality, contextual links to your site. Also make sure you diversify your overall link profile by utilizing various link sources.
5. Monitor your results.
This is where many webmasters fail. Monitoring your progress is essential as it allows you to make adjustments and improvements where necessary. There are plenty of analytics tools out there that can help you keep track of multiple campaigns at a time. Be sure to check all important metrics such as number of visits, time on page, page load times, bounce rates and conversion rates.
You have probably noticed that these strategies arent in fact new, while there are plenty of changes happening in the SEO industry, the basic principles remain the same. Whats important is that you remain consistent at providing the best possible content for your visitors and making use of proven SEO strategies and before you know it, youre ranking at the top of the results pages and dominating your niche.
Monday, December 21. 2015
The media has been rife with news about the booming building and construction industry in Australia. With the news of abundant opportunities comes a high demand for skilled tradespeople and apprentices, as well as labourers and other workers, and a rise in wages.
The White Card is the accreditation needed to qualify you to start working in the construction industry. While site specific and task specific training is needed depending on the trade you choose and the site you’ll be working on, the first type of training you must undergo is general construction induction training – The White Card course.
The White Card competency (CPCCOHS1001A) is mandatory for everyone in the construction industry, from bricklayers to truck delivery drivers bringing bricks to worksites. It teaches workers how to operate in a safe manner so that they don’t present a risk to themselves or others while performing their construction tasks.
You’ve probably already heard that construction is one of the most high risk industries, so this training is not only obligatory, but a valuable resource helping you understand the risks associated with construction.
If you’re looking for a hassle-free method of completing this course, which is mandatory under national WH&S law, the online white card course is it.
With the online course you never even need to leave home to complete the training and receive your white card in the mail. Everything is done online and there’s a short telephone based assessment at the end. After you’ve done all the assessments and sent us your signed declaration form and proof of ID, we’ll send you your White Card in the post. It usually takes just 3-4 days but it can be sooner if you choose the express delivery option when you register. This costs a little extra but for workers that need their white card in a hurry, it is a major benefit.
You won’t get better value for money than the online white card course. The material is of the highest quality and the pricing is competitive, which makes us popular with thousands of employers across the country.
Past students have also commented on our excellent customer service. Our friendly and trained staff help make your experience a hassle free one. You can contact one of them during business hours, through an online portal or by telephone.
And if you choose to relocate anywhere in Australia, you won’t have to undergo the training again because the white card attained would be nationally valid.
Wednesday, December 16. 2015
When you have a small business, knowing which employees are mandatory to have on staff and which you don't need all the time can be hard to figure out, especially in the early stages. It can be tempting for you to take on everything from bookkeeping to marketing, or even to give these responsibilities to someone on your staff. Even worse, many small businesses underestimate the skill required to maintain accurate books, and so may even hire interns to handle these tasks.
Some businesses will hire an administrative assistant or office manager who is meant to handle all operational needs, from facilities management to benefits administration. The huge problem with this is that your employee will likely quickly become overwhelmed by tasks and won't have the specialization in any of these areas, so you may end up paying for more fixes in the long run.
Another shortcut that some businesses take is just leaving their bookkeeping responsibilities to their accountant. While your financials will certainly stay in shape come tax time, you will likely be overpaying for what you actually need handled on a regular basis. On the other hand, some companies may hire a bookkeeper to handle all of their financial needs since they may cost less than other professionals, but this is another mistake that can often lead to higher costs in the long run. Bookkeepers are specialists in maintaining your day-to-day finances, and may not be the right employees to be forecasting your 10-year budget.
If a limited budget is a concern, outsourcing small business bookkeeping is the best way to help your company grow. You'll be saving money by not hiring someone to your staff, and you'll get access to specialized talent without having to sacrifice office space or salary. Doing this when just starting out may seem unnecessary, but ensuring that all of your finances start out on the right track is essential for long-term success.
The costs associated with an outsourced bookkeeper may seem higher than the hourly rate of a local part-time employee, but you have to figure in the costs associated with maintaining payroll, paying taxes, and providing employees with benefits. These days, most small businesses are required by law to offer health insurance to employees, so you can be liable for huge fees if you are not compliant.
Handling your daily finances shouldn't be a task taken lightly, but it doesn't need to mean spending a lot of time and resources to get it done right.
Friday, December 11. 2015
Have you had a remarkable idea for a new invention? If so, you need to make sure that you protect your work by filing for a patent. By doing so, you can make sure that your priority is recognized and that no one else will be able to steal your invention.
Once you know how to get a patent, you can often perform the required steps in a reasonable length of time. Before you get started, it is often a good idea to get some legal advice. This way, you can make sure that you have not failed to do anything crucial that could delay the processing of your application.
During the process of invention, it is important to keep very detailed records of all the work that you do. You need to document every aspect of your invention, as well as any changes or modifications that you make as you test it. Write down a detailed account of how you first came up with the idea and how you proceeded to test and refine it.
Be sure to sign and date every record. It is often a good idea to have these records witnessed as well by two reliable individuals. The more documentation that you have, the more evidence you will have to support your claims of priority.
Remember that you cannot patent an idea. You have to be able to turn that idea into a physical reality. Further, your invention has to be a new and significantly different idea that actually does what you claim it will. Not all inventions will necessarily qualify for patent protection.
Remember that filing for a patent is not free. There are quite a few different fees that must be paid throughout the process. While some inventors will want to patent their creations regardless of the commercial potential, you should weigh the cost of doing so against the potential financial benefits to be realized.
A critical part of the process is performing a thorough patent search. This means researching all of the earlier work that has been done in your area of expertise. This should not be limited to your own country, but to patents that have been filed in other countries as well. You also need to look through scientific papers and technical journals to find out about any related inventions that were not patented.
Carrying out such a search can be a time-consuming process, but it has to be done before you can file your application. Otherwise, you run the risk of having your patent rejected because you have unknowingly duplicated work that has already been done in the past.
Once these steps have been carried out, the final step is to file your application. Be patient, and do not expect an answer overnight. Many inventors have to wait months, or even years, for their application to be processed.
Once you know how to get a patent, you can make sure that your hard work is protected. If you need more assistance, an experienced patent attorney can help you out.
Wednesday, December 9. 2015
There are many things in your life that you need to keep track of, many of which are quite important. Medications, meetings, doctors appointments are all big deals in daily life. So is keeping track of your financial records, though this is a chore that often doesn't get done nearly as often as it should. Hiring accounting services to do it for you ensures it does get done in a timely and organized manner.
When looking for an accountant to hire, you should know that there are many specialty areas to choose from, so choose based on what your needs are. If you are looking for financial help that is for your household, a personal finance specialist is what you need. If you are looking for someone to help with your business, there are both small business experts and larger business accounting pros that can help.
Instead of personal, if your need for guidance and help revolves around a business, then you may want to seek out a different type of accountant. If you own your own small or medium size business, there are accountants who specialize in that type of company. If you own or work for a larger company or even a multinational conglomerate, then look for that kind of specialist.
No matter which kind of pro you settle on, they all can help you get your books in order, and especially help you with your taxes. Tax season can be a really stressful time, especially if you own your own business, because then you must do your own taxes in addition to the ones for work. Outsourcing this stressful job ensures things get done accurately and in a very timely manner that meets any new tax laws that may have sprung up.
The first thing that the pro you hire will tell you is that the biggest obstacle to keeping your records straight is finding the right kind of bookkeeping method. You may do things by hand now, but there is likely a method or software program that is much easier and more efficient than what you currently do. If you no longer want to do the bookkeeping for your business, no problem, we can handle your bookkeeping and payroll for you too.
There is much more that an accountant can do besides just give you tax advice. They can also audit your business to see if there are any discrepancies that are draining funds from your company. You may be overpaying for something or making poor decisions that you are not aware of. They can also help you avoid that other kind of audit, the one that comes courtesy of the IRS.
Decide whether you need a personal financial expert, a business one, or both for your needs. Then look online to find out if there are any complaints or positive reviews regarding this person's work. This helps you ensure you are getting the right person or company for the job. Look at their list of fees and decide if this fits into whatever budget you can afford for this service. If everything looks good, then hire them.
There are lots of things to keep track of when it comes to money, but if you cannot do all that record keeping on your own, source out the work to a service provider instead. It may cost you money now, but it can save you lots of time and money in the long run.
Tuesday, December 8. 2015
Finding a good search engine optimization agency can be a tricky affair especially when you do not know the most important things to consider. For someone who is looking for such a company for the first time, many confusing situations can cause you to make the wrong choices. The purpose of hiring such a company is to improve the ranking of your website in popular search engines. You, therefore, should ensure that you hire a company that guarantees top ranking for your site. If this is what you have been looking for, you should always consider the following factors when looking for an SEO agency.
Look at the SEO of their site
You do not have to look at how they rank in the search engines especially when they are newer because of the competition in this niche. Instead of that, you should check if they do things correctly on their site because they cannot make your website better when theirs is in a bad state. For instance, you might want to check whether they are the first result that comes up when you search for their company name. Check if their Meta description makes sense and whether it is a compelling one because it is the same thing that you will expect them to do on your site. Things such as their local ranking as well as their social media following will give you an idea of what you can expect from them.
The best SEO agencies like grbrown.net, will always list the companies that they work with. They also will have online reviews so that you can know what they customers say about them. If many SEO clients are happy to have their name associated and linked to the company, it is an indication that they offer excellent services. You, however, should be worried if there is no evidence that they are working with real companies. If such information is hidden from the public, there definitely is a reason behind it. To verify their portfolio, you might want to ask them for links to companies that they have already worked with.
If you have ever worked with SEO agencies, you probably know from experience that there is a big difference in how they price their keyword packages. The best firms always do an in-depth investigation before giving you a quote. There are firms that charge an hourly rate while others will charge for a number of keywords. One thing that you need to know is that each company has different goals, competitions and markets. At the end of the day, what is most important is for you to get the good results that you want and this can only be possible if you find a company that believes in delivering value to their customers.
As you can see, finding a good SEO agency requires a lot of caution. You also should choose one that cares. It is easier and faster to rank your site top in the search engine when you find an SEO company that you can easily relate to.
Thursday, September 17. 2015
“Why in the world would you clean up for a housecleaner?!?” I asked.
“So she can actually clean, you idiot.”
This made no sense to me, but I let it go. Otherwise, we would’ve argued about it for hours. About a year later, I got busy enough with work that my house looked like it could star in an episode of Hoarders, so I hired a cleaner. After a few visits, I found myself cleaning up piles and random junk so that she could get to the stuff I actually wanted her to get to.
I called my friend and said, “I get why you had to clean up for the cleaner now.”
“I told you you were an idiot.”
(My friends are great.)
The moral of this story is you can’t drop a designer into your environment and expect them to succeed. You’ve got to clearly lay out your expectations, but you also have to set the stage so your designers come in and get to the stuff you need them to do.
INTRODUCING A NEW DISCIPLINE TO YOUR WORKPLACE
Let’s assume you don’t have a designer on staff. People have been going about their business and getting their work done, and now you’re introducing a designer. Even if your employees have been begging you to hire a designer, this creates a challenge. People are creatures of habit and comfort. As difficult as they claimed their jobs were without a designer, having one still means giving up control of things. This isn’t easy. All the complaining about having to do someone else’s job is about to turn into complaining about giving their work to someone else. People are awesome.
A designer will absolutely change what your company produces, and they’ll also affect how your company operates. You’ll need to adjust your workflows for this new person, as well as being open to having them adjust your workflow once they arrive.
Before you throw someone into the mix, sit the company down and explain why you’re hiring a designer, how the company benefits, and what the designer’s role and responsibilities are. Explain how adding this skill set to your group makes everyone’s job easier. (Including possibly going home earlier!) Thank them for going without a designer for so long. Talk to them about things that they no longer need to undertake because of the new designer. Tell them to expect some bumps as the designer gets integrated into the fold.
Then back your designer up when those bumps occur.
Your designer can’t do shit without support from the person up top. If their job is to go in and change the way people work, the way the product behaves, and the way people interact with each other (all of which design will do), that’s gonna ruffle a few feathers. When a colleague runs into your office and says, “The designer is changing things!” a well-placed “That’s exactly what I’m paying the designer to do” sets the perfect tone. Remember, designers aren’t out there doing it for their own well-being. They’re your representative.
As tough as introducing a designer may be, it’s infinitely easier than introducing a designer into a workplace where a bad designer has been nesting. We’re talking industrial-sized smudge sticks. I once took a job where coworkers would walk to my desk and ask me to whip up signs for their yard sales. When I informed them that wasn’t my job, they replied that the previous designer always did that stuff. I reminded them that the previous designer got fired for not meeting his deadlines. Eventually, they stopped asking. Had I been more willing to bend to their requests, we would’ve forever established that designers are the people who make yard sale signs for coworkers.
Clear the table of any shenanigans like that before your new designer starts. Delivering this message is much easier coming from you. Don’t pass it off to the new person.
UNDERSTANDING WHAT DESIGNERS ARE RESPONSIBLE FOR
This may sound obvious: a designer is responsible for design, right? By design, I’m talking about not just how something looks, but also how it manifests the solution to the problem it solves. Remember that nice young designer who worked at a big company—the one who wasn’t invited to strategy meetings? By the time work got to him, the decisions were set down to the smallest details and all he did was execute. He wasn’t designing. He was executing on someone else’s design.
In truth, he needed to assert himself. But this chapter is about you. Design is the solution to a problem, something you pay a professional to handle. A designer is, by definition, uniquely qualified to solve those problems; they’re trained to come up with solutions you may not even see. Your designer should champ at the bit to be involved in strategic discussions.
Make sure to use your designer’s skill set completely. Make sure they’re involved in strategy discussions. Make sure they’re involved in solving the problem and not executing a solution that’s handed to them. Most of all, make sure they see this as part of their job. If they don’t, your design will only ever be as good as what people who aren’t designers think up.
GIVING DESIGNERS THE AUTHORITY AND SPACE THEY NEED
Just as it’s absolutely clear what authority your office manager, accountant, and engineers carry, make sure your company understands what authority your designer has. Let’s go ahead and extend the definition of authority to “things they own.” In the same way the bookkeeper owns the books and the engineer owns the code. (Yes, I get that technically you own it all. Work with me here.)
Trust your designers. Give them the authority to make decisions they’re singularly qualified to make. Before you bring a designer into the company, decide what authority they have over parts of your workflow or product. Do they have the last call on user-interface decisions? Do they need to get input from other stakeholders? (Always a good idea.) Do they need approval from every stakeholder? (Always a political shit show. Trust me.)
The right answer depends on the type of organization you run and the skill level of the designer. But whatever that call is, empower your designer with the maximum amount of agency to do their job well. No one tells the accountant how to do their job, but I’ve been in a hundred workplaces where people told the designer how to do theirs.
A designer with backbone and experience won’t have any problem carving out the room they need to work, but they can’t do so if you don’t grant them the authority. Otherwise, you run the risk of bringing someone in to follow the whims of those around them. That’s not a full member of the team. That’s a glorified Xerox machine, an asset used by the rest of the company whenever they need some pixels pushed around.
That’s how someone who’s supposed to work on your website’s UI ends up making Lost Cat flyers for Betty in HR.
EQUIPPING DESIGNERS WITH THE TOOLS THEY NEED
This should go without saying, except I once spent the first two weeks at a job spinning through a draconian requisition process to get copies of Photoshop and BBEdit, which the company considered nonessential software. Someone from IT gave me a one-hour demo on how I could harness PowerPoint to do anything I needed Photoshop for. (I know I should’ve stopped him, but at some point my annoyance faded in favor of fascination at how much he’d thought this out.)
Like any craftsperson, your designer is only as good as their tools. Make sure they have what they need. Yes, it’s fair to ask them to justify their use. No, you don’t need to understand what everything does. Trust that they do.
How well you prepare your team for a designer, how well your designer gets along with everyone, and how professionally they behave means exactly jack squat if your designer doesn’t succeed in their goals. Before bringing any employee on board, you should know how you’ll measure their success. Will it be hard metrics? Do you expect sales or conversions on the website to increase a certain number? Is the goal to deliver a big upcoming project on time and under budget?
Your business needs vary, so I can’t give you a magical equation for design success. But I can say: whatever your success metric is, make sure your designer both knows about it and has the authority to accomplish it.
I do have a story for you though. I took a contract-to-hire job once, and the creative director sat me down on my first day and told me that he wasn’t sure what to expect of me and how I’d fit in with the rest of the studio. (Someone didn’t get their house in order.) At the end of the contract period, he’d evaluate whether to keep me around. I was young and stupid, so I didn’t press much and decided to blend in as much as possible (rookie mistake). When my contract was up, the creative director called me into his office and said I hadn’t performed the way they’d expected. Which was odd, because neither of us really understood what had been expected. I felt shitty, wondering what I could’ve done better. And honestly, I’m sure the creative director felt shitty too, because he realized he hadn’t properly set expectations for success.
So yeah. Don’t do that. It should never be a surprise to anyone working for you that they’re doing badly. Or doing well for that matter. Let them know what they need to do to succeed. Let them know they’re succeeding. If they’re not succeeding, help them adjust course. And finally, let them know once they’ve succeeded.
WRITING THE JOB DESCRIPTION
The most important thing about readying for a designer is figuring out how your company or organization benefits from their involvement. What will you be able to do once they’re here? Picture yourselves a year in the future. What do you hope to accomplish? Write those things down. They’re the basis for the job description you’re about to write.
Make a list of what you need this person to do. Not the technical skills they should have, but the needs you hope those skills will fulfill. Do you need branding? Interface design? Illustrations? Forms? What kind of business are you in? Is it editorial? Are you a retailer that needs a catalog designed? Don’t forget to take care of your mobile needs. Trust me, you have mobile needs. (Trust me, you’ve had them since yesterday.)
The result of this exercise may look something like this: “We need a designer with mobile experience that can do branding and interface design for complex data.” The longer that list gets, the more you’ll pay for a designer, and this exercise may help you realize that you need more than one person. A capable illustrator who can build a responsive site and understands agile workflow is a rare unicorn indeed.
click here http://alistapart.com/article/before-you-hire-designers